How can you make market leading content?

The market leading content of yesterday is now today's standard. 

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Content is proving to be a critical resource for modern businesses. Having high quality photos and videos are important for a number of applications, including website development, marketing collateral and social media.

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With a culture that demands content, how can you make yours stand out? Here are out top 3 suggestions on how you can ensure your content is market leading.

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Be original

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People are sick of the same old, same old. With people consuming thousands of bits of content each day, you need to make your that your business stands out. Think outside of the box, and don't be afraid to push the boundaries.

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Show your businesses personality online

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People buy from people they like. It's as simple as that. Don't be afraid to show the personality of your businesses and the people within that business.

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Make sure your content is engaging

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With so much content, how do you ensure that your isn't just skipped over? You need to make sure that it grabs peoples attention, and keeps it right until the end of the video or post.

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Its easy for us to say these three things, but how can you apply it?

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1. Add a hook to the start of your video in order to reel consumers in. In order to hold there engagement, look to use mini-hooks throughout the video. A mini-hook is exactly what it sounds like, a smaller hook within a video that regains a viewers attention and keeps them watching until the end.
2. Get the people going! Encourage your team to get into your online content. The best way to convince them? Lead by example, and don't be camera shy.
3. Brainstorm and bounce ideas with other people to see how you can push the boundaries or think outside of the box.

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What are the benefits of content creation? Is it worth the effort?

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The key benefits of content creation is the ability to encode your marketing message in a way that is engaging with your audience. Nobody wants to watch a boring video, or look at plain stock imagery. Content marketing makes your brand stand out. You need to stand out if you want to sell therefore content creation is worth the effort.

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Need some help with your content? We can help with that.

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At Distinct, we work to ensure our content accurately represents your business and brand. Adding a creative element is critical to make this content engaging, and something in which we specialize. Have a look at our process below:

‍1. We start with the creative. The creative has the key role of encoding the information that you want to translate to the viewer, whilst keeping the media engaging. Distinct is one of few marketing agencies in Christchurch that boasts a creative director, who can place a creative spin on, well, almost anything. 

2. Once the creative has been established in the form of a storyboard, the next step is to capture that media. Our expert videographer/photographer will come to the site alongside another member of the creative team, and capture the required content. 

3. Now, we go away and edit that content to then present the initial draft for the project. Upon your approval, this draft will be finalized and your content is ready to go. 

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Piqued your interest? Have a chat with our content specialist Scott on 0276163902 or at [email protected] and let's see how we can help.